New York, NY - January 1, 2010 -Engagement Rings Direct is proud to announce the company is redesigning the way it communicates with diamond engagement ring buyers. www.engagementringsdirect.com, currently a leading online jewelry buying site, has launched its updated online storefront. Coupled with new additions to its superior staff, ERD aims to put the "personal" back in personal jeweler.

The brand will focus on the Mark T collection, an exclusive line of hand-crafted designer engagement rings and wedding bands. Each style will be individually tailored to the unique preferences of his discerning clientele. Also updated is his "Design Your Dream Ring" process, giving buyers the ability to concept and create their own treasured pieces.

Mark Turnowski, President, adds, "By merging the vast experience of our phenomenal staff, we are able to offer the expertise of a large, full-scale organization while continuing to guarantee the personal service our customers respect and appreciate, going forward."

Dan Gillen, expert gemologist and former Director of the GIA's New York diamond lab and GCAL joins the firm as Director of Sales. Dan brings a wealth of technical knowledge which compliments his vast experience viewing the finest cut diamonds and has a respected relationship with many of the top diamond manufacturers in the world.

Robet Bogel, considered one of the foremost authorities on natural color diamonds, provides his specialized services direct to private collectors of high quality color diamonds. For the last several years, Robert has been at the center of the exclusive natural color diamond market. Robert was the previous owner of the "Rob Red" diamond, one of the rarest gemstones on earth.

Gary Friedman, our Production Director brings his 25 years in the diamond jewelry manufacturing industry. He has been responsible for overseeing all aspects of domestic and international diamond sourcing as well as managing quality assurance programs for several major jewelry brands.